I am a highly creative and accomplished Senior Art Director with over 25 years of extensive experience in advertising, creative design, visual communication, photography, and ideation. Throughout my career, I have been dedicated to collaborating with Creative Directors, Copywriters, and Graphic Designers to build comprehensive 360-degree marketing campaigns that deliver exceptional user and brand experiences.

My expertise lies in managing and directing the design and production of all digital, print, and multimedia projects. I have a proven track record of concept creation and ideation, consistently developing innovative and impactful campaigns. My work has significantly contributed to the success of Canada’s most renowned brands, including TD, Visa, Fido, Realtor.ca, Metrolinx, Bet-MGM, RCSS, Chatr, Blue Jays, Cineplex, Simplii, and Pizza Nova. These campaigns have not only enhanced brand visibility but also driven user engagement and business growth.

In addition to my work with Canadian brands, I have created successful campaigns for prestigious international brands such as Emirates Airlines, Etihad Airways, Whiskas, HSBC, Sony, Nissan, and Nivea. My ability to understand and adapt to diverse brand narratives and market dynamics has enabled me to deliver compelling visual solutions that resonate globally.